Over the last week or so we’ve promoted our app, Modal Rail, at a couple of train stations. The app offers season ticket holders delay claims / refunds in a single tap. Even with lower holiday foot traffic, we’ve had a positive response.
We've now reached 100 users after overcoming some technology challenges, and we’re in a strong position to achieve 1,000 users over the next few months.
Workshop with LNER
In July we started a project with London North Eastern Railway (LNER) (formerly Virgin Train East Coast), looking at how our journey detection technology could be used to improve customer journeys.
Our trial with staff members is going well. We have a working with their marketing team this month, and we’re hopeful they’ll extend the project to a full customer trial.
We’re getting the help of a Data Scientist to improve our journey detection technology with the aim of retaining and growing our user base. We’re also working on an exciting new business model for Modal Rail, involving the start of a social movement. Watch this space!